In my opinion, this looks like a fish in a Lacoste shirt. Yes Lacoste, very unconvential. But I wouldn't say 'chic' is the first word that comes to mind for me. But then again, adverts are meant to stick in your head and this one definitely did!
Images sourced from lacoste.co.uk
This ad is marginally better but I think it may well be due the rather sexy man....
What do you think? Does this make you want to shop Lacoste?