14 April 2013

Love Label at Very (The April Drop)

Last week I was invited along to Very HQ to preview the Love Label collection for April.

The collection, which is available online now, is bright, vibrant and everything you need to fill a Spring/Summer wardrobe. With gorgeous monchrome numbers and bright statement necklaces and cute pastel patterns, the Love Label team have managed to work a huge spectrum of spring trends into this new collection, so there really is something for everyone.

With fellow bloggers Em and Rose - lovely to meet you girls!

At the event, we were lucky enough to meet Love Label's designer and buyer, who told us all about how the collection is created; from the first paper sketches all the way through to manfacture and launch on the site. We had the chance to ask all our burning fashion questions and were given a real insight into how the team builds a new collection every month.

The design team always has its eye on the catwalks and runways around the world but likes to focus on street style, taking a lot of inspiration from outfits they see in their day to day city lives, as well as from fashion blogs. The buyer, Claire, also told us that many of the items in the Love Label collection are produced within the UK, which was another pleasant surprise. Mary Portas would be proud!

The April collection is now live on the Very site. Are there any pieces you have your eye on?
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